![]() ![]() Facebook makes it easy for your employees and “fans” to share your content, boosting your exposure. Human interest pieces garner attention as well (think participation in playhouse design competitions, or community service with Habitat for Humanity). News and company updates focusing on people and community tend to do really well on the platform. (I’ve yet to see this done, but I think it would be an interesting experiment for public projects.) ![]() You can create a page and push news to your followers, or create a group and invite public discussion on topics you curate. Facebookįacebook offers flexible options for sharing company culture, news, and project updates. Because of this, I’m only going to cover three platforms today: Facebook, Instagram, and LinkedIn. I advise focusing your efforts on cultivating your brand image on 1 or two platforms first, instead of trying to be everywhere at once. There are a ton of options when assessing social media for architects. ![]() Social Media for Architects: a beginners guide to the basic platforms This is more of a high-level overview of a few top platforms, and what I’ve seen work well. One question I get a lot is whether social media, or a specific social platform, is something architects should invest in.īefore I dive in, I know there are a lot of opinions on social media for architects out there. The digital sphere is huge, and it’s easy to get lost in there. Social Media for Architects: A Beginner’s Guideįacebook. ![]()
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